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Pete Moon - Author of Startup Mindset

About Pete

Hi, I’m Pete Moon, the founder of Skrybe Ltd, a publishing company dedicated to creating and reviving great books. I publish under my own name, my pen name Ashley Tobin, and the Skrybe Trademark, which focuses on public domain children’s fiction and low to medium content books.


My journey into publishing has been anything but straightforward. After earning a Media Degree from Cardiff University, I went on to study at Bible College, where I gave it my best shot —until I realized that congregations were more likely to remember my bad jokes than my sermons. So, I retrained as a plumber and kitchen fitter, started my own business, and later built a multi-million dollar e-commerce brand, Moonster Handmade Leather, selling in 10 marketplaces worldwide.


Now, I’m channeling my entrepreneurial spirit into publishing, property investment, and running a storage franchise. Along the way, I wrote the book, Startup Mindset, to help other entrepreneurs navigate the challenges of building a business from scratch.


SKRYBE is my way of sharing my passion for books. Whether it’s republishing timeless children’s fiction, crafting unique low-content books, or writing to inspire and equip others, I’m always exploring new ideas.


Thanks for stopping by—I’d love to connect! You can find me on LinkedIn here


If you’re interested in bulk book orders, author visits, or publishing collaborations, feel free reach out via our contact page.

About Hannah

Hi, I’m Hannah! I’m the Publishing Project Manager here at Skrybe, where I help bring inspiring books and stories to life – from the very first spark of an idea all the way through to publication day and beyond.


Books and reading have always been entrenched in my life – they’re a huge part of who I am. I studied English Literature at university and went on to build a career in publishing, working across a wide range of projects.


My work history includes time at Penguin, where I worked on everything from celebrity cookbooks to non-fiction titles, and as a Print Project Manager at Media Arts Lab, where I honed my project management skills and learned how to spin many plates at once!


At Skrybe, I bring all that experience together – managing multiple publishing projects from start to finish. Whether it’s conducting market research, shaping outlines, collaborating with editors and designers, formatting and producing books, or promoting them on social media, I’m involved at every stage.


I’m a proud mum of two lively boys, and I believe deeply in the power of books – especially for children. Publishing is my passion, and I love helping meaningful stories, for all ages, find their way to readers who will truly connect with them.

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